Last Updated: October 21, 2025
Welcome. Articelo DBA Alaretto ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, Alaretto.com, and our associated services (collectively, the "Service").
By using our Service, you agree to the terms outlined in this policy.
1. Key Definitions
To make this policy clear, here is what we mean by certain terms:
Company (We/Us/Our): Articelo DBA Alaretto, the entity responsible for your information.
You: A person or entity using our Service.
Service: Our website, subdomains, and application.
Personal Data: Any information that can identify you, either directly or indirectly.
Device: Any phone, tablet, computer, or other internet-connected device used to access our Service.
Cookie: A small data file stored on your device by your web browser to remember your preferences and activity.
Third-Party Service: Advertisers, partners, or other vendors whose content or services we think may interest you.
2. Information We Collect
We collect information you provide directly to us, such as when you register, contact us, or use our services. This may include:
Email Addresses
Phone Numbers
If you use our mobile app, we may, with your explicit permission, collect information from your device to enhance your experience, such as:
Contacts: To save you time when using certain features.
We also receive information from third parties, like social media platforms (based on your privacy settings there) and fraud detection services.
3. How We Use Your Information
We use the information we collect for the following purposes:
To personalize your experience and respond to your individual needs.
To improve our website and services based on your feedback.
To process your transactions and provide customer support.
To administer contests, promotions, or surveys.
To send you periodic emails (you can unsubscribe at any time).
To display targeted advertising on platforms like Facebook to users who have opted in.
4. Sharing Your Information
We do not sell your personal information. However, we may share it in the following situations:
With Service Providers: We share data with trusted partners who help us operate our website, conduct business, and serve you (e.g., payment processing, data analysis, email delivery).
For Business Transfers: In the event of a merger, sale, or business reorganization, your information may be transferred to the new owners.
With Our Affiliates: We may share information with our corporate affiliates, who are required to treat it per this policy.
For Legal Reasons: To comply with the law, respond to legal requests, or protect our rights, safety, or property.
With Analytics Partners: We may share anonymized, aggregated data (like IP addresses) for analytics and advertising purposes.
5. Data Security and Retention
Security: We use industry-standard measures (like SSL encryption) to protect your data. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Retention: We keep your information only as long as necessary to provide the Service and fulfill the purposes described in this policy.
6. Your Rights and Choices
Depending on your location and relationship with us, you may have the right to:
Access, update, or correct your personal information.
Delete your personal information.
Restrict how we use your information.
Opt-out of marketing communications by using the "unsubscribe" link in our emails.
To exercise these rights, please contact us using the information below. We will respond to verifiable requests in accordance with applicable law.
7. International Data Transfers
We are based in the United States. Your information may be processed and stored in the U.S. or other countries, which may have different data protection laws than your home country. By using our Service, you consent to this transfer.
8. Cookies and Tracking
We use Cookies to remember your preferences and improve your experience. You can disable cookies through your browser settings, but this may limit your ability to use some features of our website.
9. Specific Jurisdictional Rights
For EU/UK Users (GDPR): We adhere to the principles of the General Data Protection Regulation (GDPR). We process your data lawfully and transparently, and we respect your rights to access, portability, and erasure of your data.
For California Users (CCPA/CalOPPA): The California Consumer Privacy Act (CCPA) grants you the right to know, access, and delete your personal information, and to not be discriminated against for exercising these rights. We do not sell your personal information.
10. Policy Updates
We may update this policy to reflect changes in our practices. We will notify you of any significant changes by posting the new policy on our Service and updating the "Last Updated" date. Your continued use of the Service after any change means you accept the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Phone: 407-759-3097